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UK Call of Duty Ads Banned

Consequently, the advertisements for Call of Duty 2 for Xbox 360 and PC and Call of Duty 2: Big Red One must be altered before they can be shown again. The organization received three complaints, two for the next-generation shooter and One for the current generation sequel. Both complained about the pre-rendered footage within both. "Three viewers felt that the ad Call of Duty 2 was misleading because the quality of the graphics in the ad were superior to that of the game itself. The felt that viewers could have assumed that the scenes shown were taken from the game and may have bought them on the strength of the quality of the screens," reads the ASA's statement. When Activision was confronted about the situation, they claimed it was Common practice for companies to create advertisements in this style, and had acted in "good faith." The ASA disagreed, their primary complaint seeming to fall under the lack of a notice during the advertisement that the footage wasn't from the game. No matter how slick next-generation games become visually, it's unlikely we'll see pre-rendered footage disappear from the advertising scene -- but maybe cases like this will make them think twice - More available

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