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Israeli startup extracts sushi's health potential - Israel 21C

Over the last decade, sushi has boomed in popularity around the world. While most people focus on the delectable fish wedged between the rice, Israeli scientists are taking a More in-depth look at the seaweed wrapping which holds the rice and seafood together. The glossy purplish-black edible seaweed sheets are Made up of Porphyra, or More commonly known as Nori. Health food experts the world over recognize that Nori's nutritional value is vast; especially because of its high vitamin A and protein count. While Nori farming in Asia has been around for centuries, pollution and weather irregularities consistently threaten the industry. Israeli startup NoriTech Seaweed Biotechnologies Ltd has developed a method of growing Nori algae that doesn't depend on outside elements, and that will ensure a high level of nutrients. They have begun cultivating Nori using on-land seawater ponds, which enables the crop to grow out of its natural habitat, in a stable, fully controlled and environmentally friendly cultivation system. "Until today, the Nori has been cultivated in the open sea near Japan, China and Korea. You never knew what quantity or quality the Nori would yield. It all depended on the sea," said Alex Harel, CEO of NoriTech. "We - More available

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