Piëch took over VW's top post in 1993, and presided over the firm's phoenix-like rise, garnering what was perhaps the industry's most enviable demographics with its New Beetle, later extending the goodwill to new iterations of the Jetta, Golf, and Passat. During this time, The Company also realized major gains in Audi, preaching the gospel of Quattro and finally putting the 60-Minutes 'unintended acceleration' debacle behind it.
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