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Honda announces record growth of over 16% - Strategiy

Trading Enterprises-Honda, the sole distributor of Honda in the UAE and an Al-Futtaim Group company, has announced a record Sales growth of over 16 per cent across the entire spectrum of Honda cars in 2005 as compared to the previous year.Triggered by technical innovations, new launches and novel marketing strategies for its hugely popular Civic and Accord models, Sales of Honda cars hit record levels in 2005.Highlighting the reasons driving the growth of Honda, Mr. Guy Edmunds, Sales and Marketing Manager, Trading Enterprises- Honda, said, “The year 2005 saw Honda intensifying its presence in UAE’s vibrant passenger car market. The brand was bolstered by significant developments in design, technology and Performance. The all-new passenger car versions combined the best of luxury, style and efficiency, which speeded up Sales and maximized value for Honda’s customers in the UAE.” The Civic, Accord and CRV models accounted for nearly 90 per cent of Honda’s car Sales in 2005.Honda considers UAE as one of its most crucial markets in the Middle East, given the country’s huge appetite for new models and heady double-digit growth rates. In 2006, demand for cars in the UAE is expected to be driven by the country’s booming economy, its - More available

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