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Cadillac unleashes major marketing campaign throughout Detroit for ... - Indiantelevision.com

In addition to game-day activities, Cadillac will be highly visible in the weeks leading up to the Super Bowl. Highlights include: A fleet of approximately 425 Super Bowl logo’d vehicles will be provided to the NFL for NFL staff, team executives and corporate partners. In addition, Cadillac also will have approximately 250 vehicles (100 will be 2007 Escalades) for displays, shuttles and VIP purposes. Cadillac will post vehicle displays throughout the city of Detroit including outside of Ford Field, inside GM World Headquarters and the Super Bowl XL Media Center at the Renaissance Center and at several other locations. The NFL Experience, the NFL’s Interactive fan festival, runs from 1 to 5 February at Cobo Hall. Cadillac will integrate elements from its motorsports program including the championship winning CTS-V race car, vehicle displays promoting the Super Bowl MVP and past MVP trophies and memorabilia. Cadillac has partnered with the Somerset Collection and the NFL Alumni to create the Cadillac Super Bowl XL Theater inside the Somerset North Collection (19 January to 12 February). The 32 seat/80 person capacity Theater is a replica football stadium and will offer consumers the opportunity to view a variety of NFL Films vignettes for a - More available

Cadillac CTS

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