Most people do not realize that the jewelry industry operates on some of the highest margins around. A typical retail store marks up their jewelry pieces 300-500%. That is right, 300-500%. It is no wonder that many jewelers are very wealthy. So, how do you get your jewelry for less? There are a couple of different ways. The easiest is to find that "friend" that every family has, that is a jeweler. Typically you can get anywhere from 30-40% off the list price of an item simply by asking...sometimes a little forcefully. The second way is to inform yourself and shop around. There really is no piece of jewelry that cannot be duplicated. There are some stones that would be very difficult to replace due to the size or the cut. But, any setting or other element of the piece can most likely be replicated for less money.
A good example of this are the bracelets that Tiffany & Co. designs. The silver is Sterling and no more pure than other silver on the market, yet their bracelets bring a premium...for the little turquoise box. Those bracelets can be found, identical mind you, for a quarter of the price...if you know what you are doing.
The third way, is to shop via Zawow. If you don\'t see what you are looking for listed below (some of our popular searches), then simply type what you are looking for in the search box to the left. Our software will find you the best deals on the web in a matter of seconds. So, stop reading this and get on with it!

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